In Yakutia, held promotional tour “Touring the foresight of Yakutia”, which is to secure the national brand of Yakutia. His form on the basis of the image of the Lena River. This was at a meeting on the status of implementation of image policy of Yakutia, the First Deputy Minister of Federal Relations and External Affairs Mikhail Kulikov.
The promo tour will draw particular attention to protected areas of Yakutia, including the Nature Park “Lena Pillars” to the traditions of the ancient and original culture, including the revival of nature Ysyakh holiday. As part of the promotional tour will be held ethno-tour “National Day” Ysyakh Tuymaada “eco-tour” Seven Wonders of the Lena River “and the VI All-Russian Festival of mass communications” PR Days in Yakutia – 2013. ”
In the promotional tour will be attended by representatives of international, federal and regional media, PR-leading companies, federal and regional executive and legislative bodies, local authorities, international and domestic tourist organizations, the business community, civil society organizations, research and educational institutions .
First Deputy Minister also said that the results of nationwide sociological research, there is a significant positive trend perception of Yakutia Russian population. Positive Rating republic for the year increased from 34.4% to 57.8%.
In 2012, the number of public service announcements about the country increased by 38% to 122,446. Internet Resources in 2012 to 77.2% posted more news about the country than in 2011. News agencies – by 26.7%. An increased interest in the country in the print media – growth 47.4%.
Television and radio have released a 10.6% increase on the issues of the country than in the previous year. The volume of publications in the English-language media has grown by 43%, according to the press service of the Ministry of Federal Relations and External Relations Yakutia.
Source: Agency SakhaNews
Translation: Google
