Our republic is traditionally associated with permafrost and extreme cold. Fortunately, we know about our hot summer and places where you can spend your holidays outside the republic. At the best time of year 36 tourist bases of Yakutia invite to have a rest with comfort.
How to combine useful with pleasant, how much it costs and how entrepreneurs survive in tourism in difficult conditions of doing business, read below.
ON EXTREME LONGER DO NOT PASS
Pole of cold, Lena Pillars, Samartai, Kuryulur Waterfall, Sinyaya River, hiking along Momsky Mountains, Kisilekh Mountain, Mammoth Museum, diamond tours … The list goes on forever. Whatever the place – unique views, magnificent scenery, a shocking view of the wonders of nature! The demand for recreation in Yakutia is increasing every year. This is confirmed by the results of requests, which during the year receive 12 local tour operators. This year, guests are expected in 36 places for recreation, located in 11 uluses.
But at the same time, despite its enormous potential, Yakutia occupies a modest place in the Russian market. It accounts for less than 1.5% of the tourist flow.
It is clear that tourists will not come to us, accustomed to all inclusive – all inclusive. Our potential guests are those who know that Yakutia is a peculiar region. Hordes of gnats, undeveloped infrastructure, not the best service. Nevertheless, they are coming to us. In 2017, Yakutia, according to the Ministry of Entrepreneurship, visited 200 thousand people. And let everyone in this figure be included: those who came to us on a business trip, and business trips in delegations, and others. But they arrived!
As one of the experienced entrepreneurs in the field of tourism business told me: “Yes, Yakutia is associated with extreme. But this is bad. Extreme means you have tourists on the brink of survival. Long on this chip is not to stretch.
Popularity is gaining ecological tourism on the territory of specially protected natural areas. For example, hiking routes and rafting along the Momsky ulus are in demand. Local entrepreneurs, together with environmental inspectors, take groups from France, Germany and the United Kingdom every year.
HOW TO ATTRACT TOURISTS?
So, for the development of tourism in Yakutia, it is necessary to resolve the issues: a low level of training and lack of experience, quality of service.
The pronounced seasonality of tourist flows, the high share of the transport component in the cost of tours also adversely affect the number of inbound tourists.
An effective mechanism of state support is needed, strengthening of interaction between executive authorities and private business. It is necessary to develop and adopt a number of bills that promote investment in the tourism industry of the republic. Particular emphasis should be placed on attracting and retaining young professionals in the field of tourism and related industries.
Good to know
CHOOSE THE TOUR BY TASTE
Weekend tours
On the Lena Pillars on the ships “Mikhail Svetlov”, “Demian Poor”. 3 days and 2 nights. Four-seat cabin – 40 000 rubles, two-seat – 25 000 rubles. Meal: 3600 rub.
River rafting
By the river Lena. 1-2 days. 3500 rubles per person.
By the river Buotama. 3 days and 2 nights. 6000 rubles per person.
Hatassy – Yakutsk. 1 day. 2500 rubles per person.
Tabaginsky Cape – Yakutsk. 2 days and 1 night. 3000 rubles per person.
Tourist bases
“Kuruluur” (Khangalassky ulus). Entrance – 200 rubles. adult, 100 rubles. child.
Base of active rest “Polyana” (Yakutsk). 6000 rubles per day. The price includes the bonfire equipment
“The Lena Dawns” (Tabaginsky Cape). From 1200 to 4500 days
“The Fisherman’s House” (Kangalassi Cape). From 5000 to 25000 rubles per day (per house).
The hostel in Korolenko (Amginskiy ulus). 500 rubles per day (per person).
“Three Birches” (Amginskiy ulus). 2500 rubles per day (per house). Rent of the whole base – 40 000 rubles per day.
“Tuostaah-Kihileh” (Verkhoyansk ulus, the foot of the mountain Kisilyakh). 4 days – 20 000 rubles per person.
“The pearl of Yakutia – the river Sinyaya” (Mountain ulus). 500 rubles / day (per person).
Glacier “Buluus” – Turuk Khaya – Kuruluur. 1 day. 3000 rubles per person.
COMMENTS OF THE SPECIALISTS
Olga ULAROVA, Head of the Department for Local Production, Innovation and Tourism of the Ministry of Entrepreneurship, Trade and Tourism of the Republic of Sakha (Yakutia):
-Now before tourism there are slightly different goals and objectives. We need to build a hotel for servicing charter flights. Chinese and Japanese tourists come to us purposefully. The Japanese – for business projects, the Chinese – in jewelry tours, which are organized by their own tour operators.
By the way, Chinese guests buy up, and in considerable quantities, diamonds, local jewelers admit it. What concerns – the flows of groups from the Middle Kingdom pass by our travel companies. In this regard, you need to act more resolutely.
10 years ago we talked about the need to create colorful and informative sites for tourism, now the need for this has disappeared. There is another question: you need to create a capacious and zazyvny advertising media content for the Internet space in the countries of the Asia-Pacific region. Yes, it’s expensive, but we need to take this step.
I want to note the scope of services. Our masters make good souvenirs. For example, there are original pocket figures in ethnic style, which are executed at a high level.
Administrations of municipal districts need to start to put in order the boundaries of uluses and sanitary zones in proper form. Starting from the entrance to the tourist facility, there must be cleanliness and order. The plots need to be ennobled, which can be leased to small businesses.
Vasily ATLASOV, director of the Atlasov Ethnic Society:
-I started my business one of the first in the early 1990’s in my native land in the Megino-Kangalas district with the tourist complex “Soto”. I tried many things, developed different projects.
Now we have 11 hectares on the Vilyui tract. I try to make something new every year. They created their own restaurant, and the cooks are able to cook not only the Yakut national, but also European cuisine, Pan-Asian cuisine.
Today Ysyakhu was put together with the Yakutsk Art College named after. Romanova ceramic post, decorated with figures, symbolizing the months of the year.
I believe that the state in the person of the Ministry of the Interior, the administration of Yakutsk and my family, which always supported me in every way: the wife of Valentina Innokentievna, the children, rendered an invaluable help in the development of our Ethno community as a tourist object. The son became the chef of the restaurant, the daughter is always with us.
Source: gazetayakutia.ru
Translation: Google
